Samantha Saunders

ABN 38878076603

Samantha is a senior brand marketer with proven strategic expertise in growing iconic global brands for over 15 years, both agency and client-side. She has a history of delivering effective creative work that earns its own attention and delivers on brand and revenue objectives.


As part of Air New Zealand's Global Brand Development team for almost 5 years, Sam has been developed as a leader, challenged by respected marketing minds, and invested in as a social and digital expert. She has made her mark in that time, most notably leading the last two awarded Christmas campaigns and working with Tourism New Zealand to amplify their reactive 'New Australia-Day' activity and their “Good Morning World’ Brand campaign this year.


Prior to this, Sam was at BMF Sydney for seven years, workingI alongside best in class planners, a grounding for the next decade of strategy, no matter what the marketing channel.


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